Google Cloud x MLB

Baseball has always been a numbers game. A lot of numbers. Inside all that data are the keys to taking America’s pastime into the future.

Through their partnership with MLB, Google Cloud is helping transform the fan experience. Using innovative technology and baseball’s wealth of data to contextualize every play within the rich history of the sport. Making it more entertaining, immersive, and engaging for diehard fans, while attracting a whole new generation.

To help get the word out about the new partnership, we created a long-copy ad laying out our long-term vision.

As part of the All-Star Weekend festivities, we put up wild postings around the stadium.

And in order to keep fans engaged throughout the long, long season, we created a series of posters that made every game feel like a must-see.

Lastly, we built an agile video construct for creating our own data-powered web gems on the fly.

ECD: Jason Luster
CD: Luis Iglesias
Creative Lead (Copy): Graham Wesley Lewis
Creative Lead (Art): Dave Colson
Editor: Danny Bresnik