Shock Top

The drought in California was bad. Real bad. And as a beer that's brewed in California, Shock Top knew how precious a resource water was and that's why they decided to do something about it. In addition to partnering with Indiegogo to fund new water-saving inventions each month, we created these :15s to encourage people to do their part.

By now you're probably thinking to yourself, "Hey, wouldn't Shock Top save water by not brewing beer?"

Hard to say. But, why would we make the drought suck even more?