Peloton Boxing

Launch a new discipline? Gladly.
Announce a first-of-its-kind artist series? Hell yeah.
And, do it all in 2 months? Why not.

CDs: Jo Soulas & Nicole Karalekas
ACD: Erick Rodriguez
Senior Copywriter: Graham Wesley Lewis
Senior Art Directors: Jes Voight & Pip Cowley
Designer: Daniel Soares

Ride to Greatness: Season 2

Three games. Two teams. One champion.

Alex Toussaint’s Ride to Greatness is Peloton’s most popular series, and it was back for Season 2. Our job was to capture AT’s signature intensity to rally riders to help their team claim the throne in this head-to-head competition.

And if that wasn’t motivation enough, each week they also competed alongside All-Star team captains like Jerry Rice, Skylar Diggins-Smith, Breanna Stewart, Jamal Adams, Seth Curry, Greg Olsen, and Ryan Tannenhill.

CD: Nicole Karalekas
ACD: Joyce Yu
Senior Copywriter: Graham Wesley Lewis
Senior Art Director: Jes Voight
Senior Designer: Laura Cook
Copywriter: Xavier Green